DISPLAY HALF-MILLIONTH ARGUS MODEL:
the .Argus C-3 camera are shown here with Homer Hilton, vice-president in charge of sales, in con-
necfi^nwith the manufacture of. the 500,000th Ar^us C-3. This particular model will be gold plated
and exhibited March 20 at a national photographic show in Cleveland. Eventually the camera will
be given to the owner of the oldest C-3 in existence. Pictured at the plant »;•<' Virs rahel Jones Mem.
Mrs. Florence Basler, Hilton and Mrs. Enid Conner.

£? C,. * *- *- .,- .. /-^, ••^^7t

Possible Excise Cut
Results In Argus
I Reducing Its Prices

eAdrinS^tlat ^fInlKV to pro-
tect its customers against loss
from anticipated excise tax cuts,
Argus, Inc., has reduced the price
of two of its main cameras 27 per
cent. ^ ai

The 35-mm. C-3 model's pricil
has been cut, from $78.08 to $59.95
j and the Argoflex EF from $83.25
]to $56.95.

I Argus officials said the company
j would bear the coat of anticipated
tax reductions until the excise levy-
is lowered.

The new low prices are guar-
anteed against further reduction
as a result of the expected change
in the tax rate, the firm spokes-
"ifn adficd.